Well Qualified

Sales Pipeline Acceleration

Knock out your ICP and Persona

If you don’t have a clear Ideal Customer Profile and Personas defined, it is hard to get started with Account-Based Marketing. We’re here to help! Book an hour with us and we will help you create an ICP and a couple of basic personas to get started with.

We will explore your existing accounts and define your Ideal Customer Profile as well as 2-3 personas. At the end, we will provide you with a slide deck of results for you to share internally.

Some highlights to our hour on zoom:

  • Build firmographic and technographic definitions that will drive contact research and ads segmentation
  • Drill into Persona benefits and pain points to give you a head start on more focused and resonating messaging
  • Create a matrix that helps you understand the gaps in your content, nurtures, and SEO

We really needed a better understanding of who we wanted as customers and who was really on the buying team. Well Qualified guided us at every step in the ICP and Persona process and the results were beyond useful, they ended up driving many programs and campaigns for our ABM program and increasing pipeline velocity for our salespeople.

Eva Cherry, CEO IntegratedIT
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