About Us

Accelerating revenue growth with account-based marketing strategies for B2B tech companies.

Well Qualified is all about results.

Go To Market Wins

Boot-strapped revenue for new business from zero to $1M annual sales

More Meetings Booked

Using ABM tactics and smarketing awareness, 4X more meetings were booked

No Shows Halved

Improved meeting attendance from 35% to 75% by coordinating marketing and sales efforts

Optimized Ad to Opps

Doubled qualified opportunities from Google Ads in 6 months without increasing ad spend

Immediate Revenue Growth

$279,000 in new pipeline from account-based marketing in the first 3 months

More Closed/Won Opps

Improved contracts closed per month though marketing air cover aligned with sales cycle

Our Story.

Well Qualified grew out of a series of weekly meetings during the pandemic and after between Tom Judge of Direct Marketing Partners, Jason Robinson of Magic Lamp, and Jeff Goodfellow discussing what a full-funnel agency would look like. Jarrett Shaffer at Vuepoint Ads came into the discussion when trying to address the top of the funnel for Demand Gen and 1-to-few advertising for ABM in a cost effective way.

Our clear mission: be the indispensable technology ally that businesses need, helping them master digital rather than struggle with it. Today, Well Qualified is more than an agency. We’re architects of demand, facilitators of meetings, and aligners of well-qualified accounts.

Our story continues, with each problem we solve and each success we achieve with our clients. Join us as we redefine B2B marketing. Welcome to Well Qualified!

Our Core Values.

At the heart of Well Qualified, our principles aren’t just words. They’re our compass–guiding our decisions, steering our interactions, shaping the experiences we create for our clients.

Transparency

We share the good, the bad, and the ugly. We value honesty and integrity. It’s the only way great things get done.

Results-oriented

Everything we do, we do with a purpose. We want to clearly and definitively effect your bottom line.

Leadership

We leverage our experience to guide clients to the best approach for the best outcome, while always having options available.

Empathy

We only do things we truly believe will benefit our clients. We treat their business as our own.

Our Team.

Jason Robinson

CEO
& Marketect

Jeff Goodfellow

Head Of Data Strategy
& Operations

Heather Sposeto

Senior Project
Manager

Joshua Norvelle

Director Of User
Experience

John Wenninger

Lead
Engineer

Maven Wenninger

PROMPT
ENGINEER

Jasmine Ikhreishi

Full Stack
Developer

Jennica Watson

Quality Assurance
Lead

Lee Casaccio

Martech
Engineering

Natasha Grad

Marketing Data
Analyst