Well Qualified

Sales Pipeline Acceleration

About Us

Accelerating revenue growth with account-based marketing strategies for B2B tech companies.

Well Qualified is all about results.

Go To Market Wins

Boot-strapped revenue for new business from zero to $1M annual sales

More Meetings Booked

Using ABM tactics and smarketing awareness, 4X more meetings were booked

No Shows Halved

Improved meeting attendance from 35% to 75% by coordinating marketing and sales efforts

Optimized Ad to Opps

Doubled qualified opportunities from Google Ads in 6 months without increasing ad spend

Immediate Revenue Growth

$279,000 in new pipeline from account-based marketing in the first 3 months

More Closed/Won Opps

Improved contracts closed per month though marketing air cover aligned with sales cycle

Our Story.

Well Qualified grew out of a series of weekly meetings during the pandemic and after between Tom Judge of Direct Marketing Partners, Jason Robinson of Magic Lamp, and Jeff Goodfellow discussing what a full-funnel agency would look like. Jarrett Shaffer at Vuepoint Ads came into the discussion when trying to address the top of the funnel for Demand Gen and 1-to-few advertising for ABM in a cost effective way.

Our clear mission: be the indispensable technology ally that businesses need, helping them master digital rather than struggle with it. Today, Well Qualified is more than an agency. We’re architects of demand, facilitators of meetings, and aligners of well-qualified accounts.

Our story continues, with each problem we solve and each success we achieve with our clients. Join us as we redefine B2B marketing. Welcome to Well Qualified!

Our Core Values.

At the heart of Well Qualified, our principles aren’t just words. They’re our compass–guiding our decisions, steering our interactions, shaping the experiences we create for our clients.


We share the good, the bad, and the ugly. We value honesty and integrity. It’s the only way great things get done.


Everything we do, we do with a purpose. We want to clearly and definitively effect your bottom line.


We leverage our experience to guide clients to the best approach for the best outcome, while always having options available.


We only do things we truly believe will benefit our clients. We treat their business as our own.

Our Team.

Jason Robinson

& Marketect

Jeff Goodfellow

Head Of Data Strategy
& Operations

Heather Sposeto

Senior Project

Joshua Norvelle

Director Of User

John Wenninger


Maven Wenninger


Jasmine Ikhreishi

Full Stack

Jennica Watson

Quality Assurance

Lee Casaccio


Natasha Grad

Marketing Data


CEO & Marketect

As the sage behind Well Qualified, Jason’s innovative blend of marketing and technology lights the way for businesses navigating the digital landscape.


Head Of Data Strategy & Operations

An ROI conjurer and metrics wizard, Jeff expertly leverages marketing automation and CRM tools while crafting attribution dashboards that capture key marketing insights.


Senior Project Manager

Blending account management with project execution, Heather is the fuel that drives business growth while crafting unforgettable client experiences.


Director Of User Experience

In the intersection of creativity and technology, Josh is the compass guiding towards exceptional user experiences and innovative design.


Lead Engineer

A magician of the web, John transforms concepts into dynamic, performance-optimized, and user-friendly websites that dominate search engine rankings.