brand Fundamentals program
Launch the heart of your business — in 5 weeks
A purpose driven business is no longer a nice-to-have — it is essential to attract and retain your customers. This workshop ‘Brand Fundamentals — How to Build the Heart of your Business’ is a unique group-coaching program for entrepreneurs like you to build the foundation for a business that is impactful AND profitable.
I’m David, a purpose-driven repeat-entrepreneur & designer focused on helping you build meaningful relationships with your customers. I have teamed up with Kathy, Founder of E Equals Why, who has a reputation for getting things done by nurturing relationships and removing roadblocks.
Together, our purpose is to help you build meaningful relationships and see your ideas become reality.
Brand Fundamentals opens soon — Get an early invite & a sweet discount!
the workshop
Framework & Community
You can find a lot of content that will tell you what to do and perhaps why to do it. But rarely do they tell you how to do it or help you to do it. Our workshop provides a combination of content, structure and support to make it happen.
5 week course
Built on proven, repeatable and easy to use E3 Framework: Expression, Execution and Engagement to guide you and help you make progress.
- Expression — Through a series of videos we will paint the vision of What is needed to complete and WHY it is important
- Execution — 4 sets of worksheets to guide you HOW to complete the work. Hands-on, no-BS, step-by-step exercises, templates and examples
- Engagement — Opportunity to work with others for inspiration and motivation. Accountability buddy and live group sessions to provide a forum to share progress and gather feedback from like-minded individuals
Bonus: 1 hour one-on-one “fine tuning” coaching session
You’ll walk away with
- Your brand foundation — the Heart of Your Business, that aligns the goals of your business with the goals of your customers and drives impact & profit equally.
- The message that gets your customers excited and ready to take action.
- E3 Framework to help you drive progress in all areas of your business.
- The community of likeminded supporters that root for you and give you valuable feedback
- Your Brand-One-Pager — the overview of all key elements of your brand that will guide your marketing, build your MVP/Product, and operate your business.
- and much more…
Brand Fundamentals opens soon — Get an early invite & a sweet discount!
real results — Well Qualified quirk, founder & entrepreneur
Well Qualified’s progress since Brand Fundamentals
- 10X-ing site traffic through a clear brand message
- boosting website conversion rate to 13.9% (industry average = 2.35%)
- tripling bookings while raising prices (!)
- creating a scalable core offering consolidating her broad experience
- breaking down barriers preventing her from achieving success
YOUR BRAND
Why is your brand the heart of your business?
Your brand is your greatest asset to drive growth — Your brand is what people think of you, and this determines if they will buy from you. Regardless of your industry, regardless if you’re a solopreneur or run a Fortune 500 company.
Effective branding allows you to align the goals of your business with the goals of your ideal customer in a clear brand message. As a result you talk less about the things that YOU consider important about your business and more about what really matters to your CUSTOMER.
Your success is built on the ability of your brand to
- capture attention
- build trust
- get people to take action
Our 3P-framework helps you to build a brand foundation that is rooted in you and your values. This way you are able to bring your full self to the table while at the same time cater to what REALLY matters to your customers. This means building relationships that connect the three P’s:
- Your purpose — Why you do what you do.
- The problem — What you want to solve vs what your customer wants solved.
- Your proposition — What your customer needs to hear to take action.
Building meaningful relationships that align the three P’s is what sets great companies apart from the rest of the market. It gets your customers to rally behind you and invest not just money but also time and emotions.
You can pinpoint great brands because their customers let the brand become a part of their lives. They have a real relationship with the brand. And the same is true for great partners, great employees, great suppliers, and so on.
Brand Fundamentals – Building the Heart of Your Business is a step-by-step action plan to turn you into the branding expert your business needs — with exercises, templates, and examples.
At the end of the program you will have a rock solid foundation to
- get your ideal customer excited, trust you, and take action
- keep your business on track towards your vision
- know what matters and what doesn’t
By focussing on the work that matters most and avoiding the stuff that doesn’t, you can ensure you do what you love, are profitable, and make a real impact — which is why you started your business in the first place.
Brand Fundamentals opens soon — Get an early invite & a sweet discount!
real results — kristin, founder & entrepreneur
Kristin’s progress since Brand Fundamentals
- creating a brand message that converts
- downscaling her broad concept to a powerful core idea
- pinpointing the market opportunity for her offering and brand
- going from idea to tested prototype
- establishing her first customer base
about us
We believe the economy of the future is purpose-driven.
We are David and Kathy — Great to meet ya 🙂
We are both founders & entrepreneurs. We combine a brand design & strategy background (David) with operations & sales leadership (Kathy). But what really brings us together is our belief that businesses can be more successful if they are more human, stand for something, and build meaningful relationships with all their stakeholders.
Watch our short video to see if we’re the kind of people you can imagine spending some time with & help you make real progress.