Applies to: Pre-funnel
Problem: Negative ROI of Events
No pre-event email outreach. Lack of disciplined attribution and follow-up
Solution: Event campaigns tied to deals or opportunities, accounts and contacts in CRM
90 and 30 day marketing check-in's with ABM or RevOps teams to align on account specific objectives
2 emails before, one during, and 2 after every event to every prospect that could have been there
Indications: Spends money on the same tradeshows year after year
Can't calculate revenue generated from events
Booth attendance and scans don't turn into deals
No meetings booked with prospects at events
No meetings booked after events