Resources
Intelligent Demand Gen, Adapted to Fit Your Company.
Applies to: All Problem: Messaging doesn't resonate with audiences During brand development, messaging is developed for a general audience and this drives everything from subject lines to copy that moves people to fill out a form or book a meeting. Because the messaging is so broad, it doesn't speak to the identified personas or align […]
Landing page 1 Landing Page Type (Asset, Video, Webinar Reg) Headline Subhead Intro sentence Video URL (optional) 3-5 bullets (time, money, faster TTM, lower head count) Closing call to action sentence Form headline [...]
Think about the most effective advertising and marketing campaigns — what do they have in common? If you had to condense it to a few short words, it would probably go something like [...]