Sales Pipeline Acceleration

RevOps Assessment: Upper Funnel

Thinking about your ICP, how well defined is it from these angles? Filter Verification means you have used definitions in contact databases and verified the returned results.
Not DefinedSomewhat DefinedWell DefinedNot Applicable
Industries
Demographic
Firmographic
Technographic
Filter Verification
Thinking about your personas, how well defined are your audiences? Filter Verification means you have used definitions in contact databases and verified the returned results.
Not DefinedSomewhat DefinedWell DefinedNot Applicable
3+ Personas Defined
Job Titles + Hierarchy
Channels by Persona
Assets by Persona
Filter Verification
Thinking about how and why people buy your product or service, how nuanced is your funnel?
Not DefinedSomewhat DefinedWell DefinedNot Applicable
Buyers Journey
Buying Considerations
In-Market Behaviors
Thinking about your database, how mature are your segments?
No segmentationSegmentation ExistsSegmentation Exists & VerifiedNot Applicable
By Persona
By Industry or Vertical
By Funnel Stage
Evaluate your content marketing efforts along ABM segmentations
NoneOneSomeMany
Assets for Decision Makers
Assets for Champions
Assets for Influencers
SEO Pages by Persona
SEO Pages by Industry
NoneDisagreeAgreeStrongly agree
Nurture for Champions
Nurture for Decision Makers
Nurture for Influencers
Nurture for Sub-Industry or Vertical
Nurture for Buying Stages
Webinar Sequences
Meeting Sequences
Nurture for warming up cold accounts
Onboarding Sequences
Customer Satisfaction Campaigns
Customer Prompt Sequences
Evaluate your content marketing efforts along ABM segmentations
No measurementSome measurementDashboardMultiple Dashboards
Account Growth
Persona Growth
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