Knowledgebase
Leaky Pipes
We need help!
Add to the knowledgebase of ways in which deals and opportunities slip through the cracks.
Examples:
- Paid Media: Lack of optimizations over time, no conversion data going to ad platforms, and too many simultaneous experiments turn into ad dollars that aren’t going anywhere.
- Meetings: Booking with unqualified leads wasted closers’ time, successful rescheduling rarely happened, and missed chances to nurture leads meant deals withering on the vine.
- Intent: Lack of intent data or overdependence on a single source meant target accounts were visiting the website but nobody knew, thus lowering the odds to revive a stuck deal.
Recent Leaky Pipe Submissions
Messaging doesn’t resonate with audiences
Applies to: All Problem: Messaging doesn't resonate with audiences During brand development, messaging is developed for a general audience and this drives everything from subject lines to copy that moves people to fill out a form or book a meeting. Because the messaging is so broad, it doesn't speak to
Negative ROI of Events
Applies to: Pre-funnel Problem: Negative ROI of Events No pre-event email outreach. Lack of disciplined attribution and follow-up Solution: Event campaigns tied to deals or opportunities, accounts and contacts in CRM 90 and 30 day marketing check-in's with ABM or RevOps teams to align on account specific objectives 2 emails