Resources
Intelligent Demand Gen, Adapted to Fit Your Company.
Applies to: All Problem: Messaging doesn't resonate with audiences During brand development, messaging is developed for a general audience and this drives everything from subject lines to copy that moves people to fill out a form or book a meeting. Because the messaging is so broad, it doesn't speak to the identified personas or align […]
Applies to: Pre-funnel Problem: Negative ROI of Events No pre-event email outreach. Lack of disciplined attribution and follow-up Solution: Event campaigns tied to deals or opportunities, accounts and contacts in CRM 90 and [...]
Analyzing data is critical during every stage of the sales funnel (top, mid, and bottom), but which type of analysis is most valuable — and actionable — at each stage can vary. Today, [...]
When you hear “bottom of the funnel,” you may immediately think ABC — Always Be Closing. And while it’s true that every salesperson is focused on how to close a high-intent lead in [...]
You may be wondering what RevOps is and how it relates to the bottom line. It turns out it’s a game-changer for business growth and closing the deal. As a B2B strategic framework, [...]
RevOps (revenue operations) is a B2B strategic framework that aligns your sales and marketing teams with targeting your most qualified potential customers and personalizing the buyer’s journey. As such, it plays an essential [...]